Tricks to Improve Your Online Customer Service
When it comes to describing the importance of customer service, it is equally useful for all kinds of businesses; however, the execution of customer service in online stores is totally different from that of traditional.
Customer service is what the success of your whole business lies on; therefore, you need to keep on discovering the ways and strategies using which you can create a sales generating customer experience on your website.
Here are some tricks using which you can improve customer experience on your e-commerce website.
Content is the ‘king’ because for a potential client landing on your website the most immediate source to get information is your website’s content. If you have provided the details of services and products in organized and comprehensible manner, it would certainly help a potential client to immediately get self-support.
A Helpful FAQ page
Suppose a client has some queries and concerns and for this, he is unable to find an answer in the content provided, he can go to your FAQ page and click on the relevant question to get quick the answer. Therefore, you should keep updating your FAQs on regular basis so that it can always prove helpful to the customers. A business can change its policies, launch new products and promotions; therefore, to change the FAQ section accordingly is necessary to provide accurate and relevant information to your clients.
Live Chat Software
While navigating through a website, a visitor needs a personalized support at one stage or the other, especially on the e-commerce websites. While making an online purchase, the modern-day potential clients want to interact with real persons so as to have a surety that they can come back and complain if they are not satisfied with a particular product or service purchased.
Make Your Website Fast and Easy to Navigate
Your web-user experience has a direct link with the online customer experience on your website. Suppose a visitor comes to your website, but he finds it too slow to navigate, he would quickly switch to a competitor with a better navigation experience. Moreover, your website’s overall designing should make the navigation easy because if a customer finds it too complex, he would immediately quit it.
Thus, using the above mentioned factor, you can make your online customer service a differentiating factor for your online business.
Customer Experience Magazine Video
Four Business Tools that Can Scale Up your Customer Service Standard
Relying on one or two customer service channels or tools is not a feasible option in this era of tough marketing competition. Now the businesses, especially the online companies are carving out new ways, techniques and tools through which they can scale up their customer service standards, not only to beat the competition but also to become trendsetters.
Here are few business tools using which you can create a superb customer experience, even in the tough market situation.
Live chat is one the top online business tools that has built high reputation in surging up online customer service trends. Although, it has been more than a decade, the live chat has been a part of online business world; but the popularity it has gained in the last few years, is tremendous. For its amazing features and economical purchase price, the tool has become a ‘must have’ part of every e-commerce website. Having this online chat embed in their websites, the online merchants can provide immediate, real-time and personalized service to their online clients.
Keeping the increasing usage of smartphones in view, the online businesses are shifting their focus towards providing mobile apps. Though, these apps are used for various purposes like for brand promotion and entertainment but the real purpose is to facilitate online customers to get live assistance on their handy widgets. Nowadays, the online companies are providing live chat mobile apps to facilitate their customers anytime anywhere.
Having social media presence has now become a norm for every online business. With a strong social presence, online firms can develop instant contact with global customers. Moreover, by providing immediate responses to their customers’ complaints and comments, online companies create enhanced image of their online service. Even companies can invite customers for discussions with the purpose of removing their fears and concerns about a particular product or brand. Additionally, the comments, views and discussions also provide real feedback that can be used for creating an ever-lasting customer experience.
Use of newsletters is also an increasing trend through which online businesses keep in touch with their clients. Usually, the newsletters are sent to customers vial emails, which carry strong content regarding that particular business. The content may be in the form of new promotions, sales, discounts or any other useful information related to a business. Newsletters are valued because their credibility is much more than the traditional ads.
Thus, using these business tools, you can lift your customer service standard, in all market situations.
Proactive Online Customer Service –Tips from Experts
Online customer service is hard, because the clients are temperamental, they need everything according to their convenience and they definitely do not understand the problems an online company has to go through. Online customer care services have always been a terrible experience for the clients in the past and this is why they are hard-nosed when they shop online. The online companies have to through a lot to earn recognition in the market.
Proactive customer care is not easy; however, some of the business’ experts have suggested using live chat software in e-commerce websites as it can help retailers in providing proactive online customer support. How can it do that? Take a look:
Figure Out What The Client Is Thinking:
Customer Service is all about providing what the client needs. However, no one has the power to figure out what another person wants without any interaction. The online companies do have many hang ups because they do not have one-on-one interactions with their clients, however, if these companies incorporate live chat software on their websites, they can simply ask the clients what they want.
More than that, these companies can actually correct their weaknesses and make their services exceptional by taking customers’ feedback.
Be Transparent and Available:
Before the advent of live chat, there was no way through which vendors could indicate their availability but later with the arrival of this web-based chat application, a business’ availability can be clearly visible through online or offline status, on the chat window. The online companies have many ways through, which they can be available for their clients; these methods include online chat, instant email replies, etc.
Transparency is a scary thing for the companies. The online companies have had a hard time in acknowledging the fact that transparency is good for their business but live chat has helped online business to become more transparent for their clients.. Thus, having all their concerns resolved, customers will never hold a grudge against a company and the overall customer experience will be enhanced.
Reaching Out To The Client:
This is one simple, yet very helpful tip from the experts. They believe that reaching out to the clients using proactive chat support will increase customers’ loyalty and strengthen the customer/ company relationship. Reaching out is a simple method, for example, a company can send an email that informs the client that his subscription is expiring in a couple of days, or your company is providing a discount on certain products. These simple gestures can increase customer loyalty incredibly.
By following these simple tips from the experts, an online entrepreneur cannot only enhance his business but he will also increase his overall sales and profits.
‘MAY I HELP YOU’: THE NEW ERA OF CUSTOMER CARE AT DUBAI HOSPITALS
On-site patient support is crucial to making the hospital experience pleasant. Therefore, the Dubai Health Authority has introduced a new customer-care initiative under the slogan ‘May I Help You’. Emirati citizens who come to DHA hospitals and health centers for treatment purposes can now enjoy a real-time customer experience with the help of trained Customer Relations Assistants (CRAs), who will offer complete help to patients from the hospital registration stage to final discharge.
The CRAs have already been deployed at Rashid Hospital and later will be appointed at other DHA hospitals, including Latifa and Dubai. These CRAs will facilitate patients by addressing their queries on finance, administrative, insurance, location, billing and other on-site issues. In addition, patients and their families can use an online platform to send their feedback, complaints and suggestions addressed to the hospital authorities.
Engineer Essa Al Maidoor, Director General of the DHA, states:
‘Customer care is at the heart of the Dubai Health Strategy 2013-2025. Our aim is to create successful medical outcomes and hospitable human experiences for our patients.’
Other customer service initiatives being recently adopted by DHA includes distribution of android tablets among patients for easy access to health education apps, installation of electronic interfaces to measure customer satisfaction ratio, and development of a customer satisfaction index.
These initiatives would positively contribute towards creating an exceptional customer experience and would bring a significant change in the overall health care culture of the region.
For more in-depth information about this initiative, please click here.
Three Things to Consider for Creating a Productive Customer Support Team
Customer support is what can make or break the image of your company or organization. An excellent customer support can give your company a competitive edge, even in the crowded market situation. A customer might find the same product on different e-stores but the force that drives him towards your company is your enhanced customer service.
This is the reason that most of the vendors especially, the online business retailers are turning their focus towards a most customer-centric approach. How a business can deliver memorable or differentiating customer experience? Foremost thing that an online vendor needs to consider is ‘selection of right support personal’. The quality of your customer support corresponds to the efficiency of your service agents. Therefore, a retailer needs to consider following points while creating a customer support team.
Is your selected customer service rep is efficient enough in providing email support. Is he capable of maintaining your social media profile? Is he well aware on how to participate in business discussions on your social media page? Can he engage online customers through discussion? Does he respond promptly and efficiently to customers’ queries? Does he have knowledge of your industry and service? You also need to check whether he has any know how about the latest technological developments and terminologies.
You need to hire experienced persons so that they can better handle the tough situations like busy hours and difficult customers. Your chosen support agents should be efficient enough to provide support through different channels like – email, telephone and live chat. An experienced support agent would take less time to adjust in your working environment. Moreover, an experienced person can prove to be helpful in giving out new and innovative ideas.
High Personal Characteristics
Considering personal characteristics is another important factor that you need to determine while developing a team of experts. You need to consider how hardworking a particular team member is? Is he a valuable addition to your team for his high vision and friendly nature? Is he punctual about the duty hours? Does he follow your policies in true manners? One characteristic above all, is’ honesty’. Is he honest to fulfill his duties?
You cannot deliver a valuable customer experience until you do not have a perfect team of support personnel, every member of which possess the right skills, enough experience and high personal characteristics.
How to Put Yourself in Customers’ Shoes?
Why is this necessary for businesses to put themselves in customers’ shoes? This is perhaps the most realistic approach through which you cannot only truly evaluate your business success but can also get a clear idea of what your customers think about you. Adopting this strategy, you can increase your business worth by meeting your customers’ demands and expectations in real manners. You can actually get an insight on how to develop your customer service and sales strategies.
Given below are some methods, using which you can put yourself into your customers’ shoes.
Have a Visit Your Website
Having a website is must for running an online business. Serving as a virtual shop, it actually provides detailed information about your products, services to your potential clients. Just like a brick and mortar store, a customer comes to your website, looks at the products, reads about the quality and prices, makes comparative analysis and then makes a purchase decision.
Call Your Customer Service Helpline
You just need to act like a customer and for that you need to dial your customer service helpline. Are you able to reach out a customer service agent in the first attempt or the helpline is busy due to overload? Are you provided immediate assistance or you need to stay on long hold? Your personal experience on your customer service hotline will provide you a clearer and accurate evaluation of your own customer service effectiveness. In the similar way, you can also check the performance of your other support channels like email and live chat support, if provided. Is your live chat service fast enough to maintain the immediacy of online service? The personal analysis will also let you draw a comparison between your different support channels from customers’ point of view. You can better analyze which of your support channel performs better and is preferred over other channels by your customers. This way, you can design new strategies that will help you deliver a customer experience exactly up to your customers’ expectations.
Interact with Your Customers
The more you interact with your customers, the more you are to learn about their demands, expectations and concerns about your products and services. Having a face-to-face interaction with all of your customers is not easy; therefore, the best way to approach your customers for one-on-one interaction is to engage them on your social media business page. Here you can have more views, comments, complaints, discussions about your products. Moreover, one-on-one interaction will let you have the individual views of your customers.
Thus, by putting yourself in your customers’ shoes, you can develop more productive customer service and sales strategies for your business.
What Causes A Customer to Leave Your E-Store?
It is rare that a potential client makes a purchase on just visiting a single website. The quest of buying the best products compels online potential buyers to switch to different websites so that they could make a right decision after drawing comparisons between different competitors. This way, after visiting different e-commerce websites, the potential buyer selects only one or two online companies to make a final purchase decision.
Have you ever thought that what caused that customer to leave other websites? Given below is the detail of factors that turn a customer away from your website.
You must have heard a notion that ‘content is the king’. Undoubtedly, a strong content has the power to keep your customers engaged on your website. Suppose, if a potential online client comes to your website for making an online purchase, at first, he looks up for the relevant content that can provide him necessary information. If the content is scattered, confusing or less informative, it would certainly leave a bad impression of your online company, ultimately causing customer to leave your website for a better alternative.
Unavailability of Easy and Fast Support Channels
Whether shopping in a traditional store or an e-store, the chat-savvy customers want to talk to real persons to get real-time assistance. Dialing a customer service helpline and waiting long on holds while listening to elevating music, never comes as a pleasing customer experience for an online client. What if a customer wants to make an immediate purchase from your e-store? Would an email support be feasible enough? Certainly not! Especially, when a potential client wants a product to be delivered in a day or two. Therefore, you need to provide an immediate support channel like chat support, through which your customers could develop easy and quick contact with the purchasers to precede their online purchase process as fast as possible.
Complex Checkout Procedures
Complex procedures while making online purchase always annoy customers. Biggest mistake that most of the e-commerce websites make is that they create complex checkout procedures that include filling up lengthy forms or other formalities like email addresses and phone numbers. Although, at some stages, such kind of formalities become necessary for your business websites; but try to make it as an option not a requirement.
Thus, by overcoming these discrepancies, you can make your customer service exactly up to your clients’ expectations and demands.
Three Important Elements of Superb Customer Experience
Customer service is the most integral part of a business. This is what a business is recognized for, in the market. The reputation of a business corresponds to the level of its customer service. The more a business is efficient in delivering a superb customer service, the more likely it is to build a positive reputation.
All the benefits of a business are linked with superb customer service in one way or the other because this is the primary thing that customers come across before buying a product. A business can only generate sales when it becomes able to convince its customers by creating a superb customer experience. Moreover, a business can only earn life-long customers when it delivers high standard services. Therefore, every retailer today needs to pay a great attention towards delivering an enhanced customer experience.
Here is the detail of important elements of high-quality customer service that every retailer should keep in mind.
You should be committed because this is what can lead you to deliver a positive customer service. You must implement your strategies systematically and exactly according to your plans. You must inculcate this commitment in every member of your organization. You should find out all possible ways, techniques and tools through which you can make your plans implemented in real sense.
Consistency is another important element of delivering superb customer service. You cannot succeed in your business plans until you do not bring consistency in your tasks. Bringing consistency in your tasks rewards you in many ways. On receiving a consistent quality customer service on your website, customers are more likely to revisit your e-stores even they make repeat purchases. You can say that consistency brings loyalty in customers, who later become your brand advocates. This in-turn gives a great boost to your sales and marketing efforts.
For creating a consistent customer experience, you need to inculcate the same spirit in all of your employees for achieving your ultimate business goals like — increased sales, huge revenues and a positive repute.
You cannot keep your business alive if you do not change your strategies with changing customers’ demands and marketing conditions. You need to stay aware of with what is happening around you. You should know your competitors, your customers and the market conditions and new inventions. You need to upgrade your customer service strategies accordingly. Thus, by staying a step ahead, you can take your business to the heights of success.
The Emiratis Can now Enjoy a Visa-free Travel to UK
The Prime Minister of United Kingdom Mr. David Cameron has allowed visa-free traveling to the residents of United Arab Emirates to encourage more alliance as well as to promote tourism in the country. The Emiratis will only have to fill up an electronic visa waiver application a couple of days prior to their journey to the Great Britain. The businessmen from the Emirates as well as Tourists will be allowed to spend as much as 6 months without a visa in the Britain and visit the country’s wonderful attractions and sights.
The EVW (Electronic Visa Waiver) requires to be filled up by those who want to travel and the best part, it’s free of any charge. Being a citizen of United Arab Emirates, all you will need is to stopover at the Border Agency Website i.e. www.ukba.homeoffice.gov.uk and fill in the required credentials. Within 48 hours of the application, you will be entitled to a visa free visit to the United Kingdom from the year 2014 onwards. This facility will greatly facilitate the Emiratis who required undergoing long visa application procedures, appointments and interviews before they finally got their visas stamped. The stressful procedure is no more to be undergone by people from UAE.
This announcement has also been greatly appreciated by the British ambassador in the UAE, Mr. Dominic Jermey who said that he is very pleased with British Government enabling unproblematic access to the Britain for the honorable residents of United Arab Emirates. He also added that the United Kingdom and United Arab Emirates have close ties since long and the citizens of both nations frequently visit each others’ lands.
This visa-free traveling option is good as long as you intend visiting the United Kingdom for business or tourism purposes. In case you wish to study, work or permanently settle in the United Kingdom, you will have to go through the same procedure of visa application as it was before. Most of the Emiratis visiting United Kingdom each year include students, tourists, investors and medical treatment seekers etc. After this announcement, United Kingdom is expected a plethora of visitors from the UAE and in this regard, there is a need to ensure smooth transportation system across the country.
The Britain’s leading ground transport companies have announced special discounts in order to fully facilitate the Emiratis for airport transfers as well as local transportation during their visit of the UK. As for the Capital city of the United Kingdom, the leading online cab companies including CrossCab at top of the list have announced online booking of airport and local transportation in the form of taxis and private car hire. If you also intend visiting United Kingdom in 2014, it would be more suitable to book your airport transfer cab online prior to starting your journey. In this way, a uniformed chauffeur will welcome you at the arrivals lounge and will help you through to the car with your baggage.